Michael Watterston

HairPadding - ecommerce website

I designed and built the HairPadding.com website & branding a clean, product‑led ecommerce experience focused on clarity, speed, and trust. The site showcases the product range with approachable content, responsive layouts, and SEO‑friendly structure.

HairPadding homepage hero with product showcase
HairPadding - homepage

Website

The website highlights the brand story and product value with crisp typography and simple information architecture. Pages are optimised for performance and accessibility, and images are handled to balance quality with fast load times.

HairPadding website landing section
Website - landing
HairPadding website content section
Website - content highlights
HairPadding website About page
Website - About page

Product detail page

Product pages emphasise clarity: large imagery, concise descriptions, and clear options. The layout reduces cognitive load and guides users from features to benefits with straightforward calls to action.

HairPadding product detail page layout
Product detail - layout and content

Mobile experience

Designed to include responsive layouts, touch targets, and readable content across devices. Key flows remain quick and intuitive on small screens.

HairPadding mobile view 1
Mobile - primary screens
HairPadding mobile view 2
Mobile - content and navigation

Quick demo

A short walkthrough showing the site feel and interactions.

Website - interaction demo

Like this project?

I design and build product‑led websites with an eye for performance and UX. If you’d like to discuss a project, get in touch.